Saturday, May 14, 2005

Why You Need A Mentor

The answer is simple. Because you don’t know everything.

No matter how much education, how many degrees, how much success, there are times when we could all “learn a few things from the experts.”

That’s true even in the small things.

I remember when I tried to replace the “floating ball do-hickey contraption” in the toilet tank. Hmm…what a challenge that was… I really discovered that basic plumbing was not my expertise! Not even in the slightest.

Yet in similar ways, many "would-be" internet marketers bravely struggle along alone just as I struggled with the pieces of that stupid toilet tank contraption.

They try to put their project/business together from the pieces they understand. And yet they can’t figure out how to make the whole thing work.

“I need an autoresponder.”
“How do I do a link exchange?”
“What about that pay-per-click advertising?”
“I better start a list. They say ‘the money is in the list.’”
“But I better build a website first. Who do I host with?”
“How do I catch my subscriber’s names?”
“I should have a blog..but what will I do with it when I get one?”
“What about Adsense..I’ve got to get on board with that too.”
“What’s a niche..how do I find a good one?”
“Does SEO software work? What kind should I look at?”

And on and on….

Many “would-be" internet marketers need to face the facts. They won’t achieve the success they are looking for in this “piece-meal fashion.” A step-by-step blueprint to success is the answer. A mentoring program with real interaction with real human beings is the answer.

How do you find such a mentoring program?

Do a search on Google for Internet marketing forums. Join a few forums. Hang out and ask questions. Read the archived posts thoroughly. Who do the members trust? What programs and software do they like? Who do they recommend? Then begin to explore your options.

Look for a mentoring program that provides step-by-step instructions for learning. After all, in the marketing world, it’s easy enough to get overwhelmed by all of the options in the beginning.

Look for an interactive website or way of getting help quickly when you need it or when questions come up. A responsive administrator is a must.

And also consider joining mentoring programs that help you earn while you learn. It’s no fun soaking a load of cash into your online marketing education and then discovering that it will be some time before you recover any or all of your investment.

Keep these things in mind and success will indeed be yours!
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Sandra Tobin, MA, LMHC is a mental health counselor and employee assistant consultant. She has been involved in Internet marketing and small business endeavors for several years. Ms. Tobin encourages many of her clients to develop home-based businesses as a cushion for dealing with the economy of our time. For more information go to: http://www.netprofits4success.com/incrediblesystem/6.html

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